Raising significant funding for capital improvements or other major projects is a challenge every nonprofit will face.
But doing so without the proper approach can result in disaster. Be sure to include these critical steps:
1. Feasibility/Planning Study. Designed to discover beforehand your potential for success. Tragically, too many campaigns are failures due to neglecting this vital step.
2. Prospect Management Systems -- including identification, listing and evaluation. Know your targets and the plan for cultivating/soliciting their involvement.
3. Training and assignment. Who will be your solicitors? What will you do to equip and prepare them for success? What accountability systems will you use to ensure that the campaign unfolds as planned?
4. Communications plan. Many campaigns fail due to sending the wrong messages at the wrong time to the wrong audiences. Be sure your plan considers pre-campaign, as well as post-campaign communications.
To discuss your capital campaign needs, simply click the link below.
