LATEST NEWS FROM McCONKEY-JOHNSTON INTERNATIONAL

TAKE ADVANTAGE OF M/J's INNOVATIVE INTERNET & SOCIAL MEDIA SERVICES & CONSULTING
The Internet is a Game-Changer...
That's the opinion of most marketing experts who are now seeing the power of the Internet and social media to both build and impact community. With the advent of Web 2.0 and 3.0, M/J recognizes the need to adapt these powerful tools for nonprofit marketing, communication and fundraising purposes.
You can now get the expert help you need to create additional value for your donors through strategic engagement using the Internet and social media. We can help you to optimize your use of the Internet for marketing, recruitment, development and donor engagement. Learn more about M/J's Internet Services and be sure to take advantage of our Internet Marketing Profile Report. Then contact us to discuss your needs and objectives. We're ready to help you take full advantage of the Internet!

NOW AVAILABLE: Your "Internet Marketing Influence" Profile -- Just $79!

  • Is your online marketing and communications plan getting results?
  • Are social media working for you?
  • Can people "find" you on the Internet?

Now you can get a comprehensive analysis of your organization's online marketing presence!  Our Online Marketing Influence Report will show you precisely how your Internet marketing and social media efforts are paying off -- or not.  We provide you with a comprehensive analysis of where and how your organization is showing up online --

enginesreports

  • The search engines that find you -- AND those that don't;
  • Your social media presence and profiles;
  • Your organizational information -- what's missing and what's complete;
  • Ratings and reviews from customers or donors that influence others;
  • Comments being made about you online -- and WHERE they're coming from;
  • Your Marketing Influence Ranking -- your organization's score on a scale from 1 - 100;
  • The TOP FIVE THINGS you can do NOW to improve your online presence.


How Valuable Would It Be To Know Precisely WHERE You're Being Found...
...And WHERE You're NOT??


Learn more about our
Internet Marketing Profile Report.


Be Sure to Read the M/J Staff Blogs...

Larry Johnston

Much of what is called strategic planning by nonprofits is merely long range planning. In his latest blog, Larry Johnston looks at the characteristics of individuals and organizations that truly qualify as game-changing qualities. Be sure to read "What Makes You Strategic?"

For simple but powerful insights and answers to organizational and management questions, be sure to
visit Larry's blog by clicking here...

Jeff McLinden

As much as you might wish that your donors have “personal and relational loyalties,” the truth is that many of them will turn away from you without much hesitation – UNLESS you move well beyond simply “satisfying” them and begin to concentrate on DELIGHTING them. Jeff McLinden looks at this phenomenon in his blog entitled "If You Want to KEEP Donors, Try to DELIGHT Them." Visit Jeff's blog by clicking here...



Barry McLeish
M/J VP Barry McLeish asserts that today some organizations have gone so far as to believe that donors are really desperate to have a relationship with them.  This seems to me to be a largely spurious notion.  Most nonprofit agencies cannot really provide all that a relationship entails – they cannot offer intimacy or much mutuality or other issues that characterize a relationship. What can they offer? Barry tells you in "What Donors Want and Need." Read Barry's blog here...




sfunk
Sally Funk asks hard questions about whether or not we are to take the concept of "best practices" seriously. Sure, the literature discusses best practices regularly -- and you'll find seminars and workshops that purport to identify practices to which you should aspire. But studying the subject and implementing best practices in your organization are two very different things. Read Sally's blog here...